Child-friendly packaging for kids can be a challenge to put together. However, it is a growing market, because kids like packaging that’s made for them. blending the fun and functionality of one’s design is important, and it’s something that we will go over here.
Elements of Interactive Packaging
Interactive packaging is something that’s well interactive for kids. The packaging is the first contact with brands, and interactive packaging is used for sales and marketing, with different games and elements that are memorable.
People will remember products when you leave a mark on them, so making something fun, innovative, and practice is something that they will like. Giving kids something that they can interact with is a great thing to do.
For instance having games and AR technology for one is a good place to begin. people like that, and kids will enjoy the different elements that come along with this and form dynamic relationships that engage users.
The goal of this is to make the packaging encounter something that they will remember.
AR and QR codes are another example of this, as they will give them something to enjoy, and invites them to focus on the brand’s narrative.
The Types of Interactive Packaging
There are certain types of interactive packaging used for kids, and here’s some of the most popular that many of them enjoy.
Augmented Reality: known as AR, this is interactive packaging that offers semi-virtual types of experiences with 2D and 3D modes. This makes it possible for a child to enjoy the product, and with companion apps, it can be a fun thing they like.
Games: can be attributed to the previous point, but also physical games on boxes are fun for kids to enjoy and filling them out is a blast.
QR codes known as quick responsive codes, can get scanned to a webpage with new content. It can get exclusive offers, promotions, or even more games and information about the product.
Multi-sensory packaging: this is packaging that uses different experiences such as hearing, touch, smell, and the like, in order to enjoy a product’s packaging.
Storytelling: this engages a user through the stories and involves making the customers the characters that will establish the relationship between the person reading this and the story.
Why Use This Type of Packaging
For kids, you have a small window to get their attention before they forget about the product’s packaging. However, by giving them something interesting to play with, it helps you stand out, in order to tell the brand’s story and incorporate the interactive elements.
It provides good information about the product too, so that both the child and the parent can learn about this. if there are any qualms, the parent can use their discretion with it.
It also tells a story and connects the person better with the item that you are providing, giving them invaluable information that will distinguish the product, making it a force that’s constant in the person’s life.
The challenges
There are a couple of challenges that come with this.
The first is thinking outside the box and being creative. you have to put work into this, especially if you want to be truly unique. Standing out and fostering creativity might be the biggest challenge.
The second thing is costs, because of the fact that there’s a lot that can go into it. The same goes for technology as well.
Bear all this in mind, and you’ll see for yourself the difference your packaging makes, especially for the success you wish to have.
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