There are many different ways to make your packaging more interactive. You can create package reusability by morphing the packaging into something new. You can also, as well, rely on technology in order to give you the best packaging experience.
One way that’s gotten super popular is AR packaging. This is of course, augmented reality, which has become super popular, and is a unique way to provide customer engagement, along with a new and fresh experience.
Here is everything that you need to know about AR packaging, and why, through this packaging, you have a lot of fun and unique ways to highlight your innovative products.
What AR does for Packaging
AR stands for augmented reality, which is of course, packaging that changes the reality of your packaging experience. It shows you unique ways to really connect with your products in a virtual world.
It enhances the customer engagement and experiences, and really helps to get customers to see the incentives that you offer for your packaging.
It can also offer different product information and entertainment. For example, let’s say you have a packaging that involves recycled materials. You can make a video showing customers just how that happens, and how, through these recycled materials, you’re helping the planet. It
Can even be something as small as entertainment for customers. There's a lot of fun little games you can offer for your customers to enjoy, balancing your own ability to bring forth some amazing packaging, while also connecting with customers better.
Industries that use This
There are certain industries that use these items.
Food and drink for example is one of the most common. Lots of food companies will give you some unique AR functions, to see the products and how they’re made.
Cosmetics and personal care is another. These are used in the realm of hair care and beauty products, offering your customers a unique understanding of the items products around, and are of course, a fun means for customers to build a better understanding of what you have to offer.
Toys and electronics are good too. They can be used as incentives for customers, creating a better, more personalized understanding of the items that you’re providing to the industries.
AR is being used everywhere. For example, ?Herbal Essences started to use this to help customers better understand what their packaging becomes after a customer is done with it, highlighting sustainability measures.
Pasta sauce companies use this too, giving customers a better understanding of the amazing foods that they offer. For a lot of companies, using AR can help build better brand awareness, and a better understanding of just what a customer wants.
Designing AR products
You want to make sure that the AR product is easy for customers to use. This can include something from a QR code they scan on their phone. There is also the intent of the AR design. Is it to educate customers? Or is it to give them entertainment? With so many different ways for you to foster better awareness of your products, you will indeed want to focus on designing something that balances the interactivity of the items with aesthetics and functionality that are there.
AR in packaging is something that is constantly changing the landscape of the packaging world. With new technologies and ideas, customers can utilize the benefits of AR packaging to connect with their customers even better and provide the ultimate in an immersive and fun packaging experience that will surely help a lot of people with their own unique understanding of the way their packaging communicates to others.
